Painted, dyed and stratified wood
Signed, titled and dated on the reverse
38.58 x 31.5 x 7.09 in ( 98 x 80 x 18 cm )ZoomInquiry - Seita, 1970
Itineris & Capitoliumart, Milan
Private Collection, Italia
In 1964, Raymond Hains was in Venice and began a series of works representing matchboxes that he called Saffa and Seita (Italian and French companies of matchboxes and pocket squares). The artist enlarges this everyday object, in order to denounce the power of these brands in the consumer society. He thus creates a caricature of the use of this object, with the aim of modifying our perception of reality. Hains plays with roles and identities, sometimes signing Saffa/Seita works ©️ Raymond Hains. "So I imagined two artists who would each have a monopoly on matchboxes. They were gimmicks to try to illustrate what I thought of New Realism, which might have been called 'Abstractions Personified'."
Born in Saint-Brieuc in 1926 and died in 2005, Raymond Hains lived and worked between Paris and Nice. He is one of the founding members of the New Realists. Hains pursued a singular journey, where word games, "hypnagogic" photographs (with pieces of glass), associations of ideas, the objects he finds, occupy an important place.
He collects posters on their original support, wood and metal, which allow him to establish a dialogue between the background and the colors of the image.
"My works existed before me, but we did not see them because they punctured the eyes". "The era of the sheets" follows the discovery by Raymond Hains in 1958 of the Bompaire warehouse where they were stored. Sheet metal or palisade, he is seized by the original support which bursts onto the surface, modifying the perception pattern / background: "It pleased me at the level of colours. I like the gray of the galvanized sheet metal (...). I was closer to informal painting than when I picked up posters.'